What it is
Alima Pure Cream Concealer is a full-coverage concealer that minimises dark circles, balances redness, hides blemishes and erases hyperpigmentation. It blends easily for seamless coverage that neutralises, brightens and disappears without a trace. This balmy, buttery formula is easily applied with a sponge, brush or your fingertips.

Benefits
- A comfortable, full-coverage concealer
- Hydrating, with vitamin-rich ingredients
- Provides traceless coverage to enhance your skin - not hide it
- Comes in a sleek, refillable compact
- Minimises dark circles, balances redness and hides blemishes
- Blends easily for seamless coverage

Key Ingredients
- Squalane: Olive oil-derived moisturiser that mimics the skin's natural emollients, keeping the skin supple and smooth
- Avocado Oil: Boosts collagen production and epidermal elasticity for firm, hydrated skin
- Shea Butter: Protective and emollient with Vitamin E and carotene for fresh, blendable coverage that melts into your skin
- Beeswax: Adds a breathable protective barrier that moves with your skin for comfortable, seamless coverage

Colour Guide
- Dew: Fair with warm undertones
- Pearl: Fair with cool undertones
- Echo: Fair to medium with warm undertones
- Dream: Light medium with pink undertones
- Lush: Medium to deep skin with warm or neutral undertones

How to Use
Use your fingertips, a brush, or a sponge to apply Alima Pure Cream Concealer to clean, moisturised skin in targeted areas like under your eyes, around your nose, on blemishes, or any areas of discolouration.